Getting your business to the top of a search engine query is the best way to increase your business exposure. Not only do more people find out who you are, but it lends more credibility to the product or work you do as an industry authority. If you find that your website is lagging in search results, you may not be aware of the rankings process and how to make it work for you.

Why You’re Struggling To Move

Many things can keep your website from moving up the list, but the good news is that you can address these issues. Doing so can put you back on top. If your website is new, you may simply need to give the process more time. There is a way to improve your visibility, but you must follow the steps carefully and methodically. If you are willing to be patient and trust the process, you will see results in due time. Here are some other reasons keeping you from ranking well.

Confusing Keywords

Keywords are crucial to SEO practices, but too often the way you use a certain word may not meet the contextual demand of both users and the algorithms used by search engines. Look at the other results that load when you research a specific keyword and see if the meaning has the same correlation to what you are using it for. You may need to adjust your keyword term to one that more closely identifies with what Google or another search engine is looking for.

Poor Website Design

A high-quality website should attract a lot of attention and promote conversion, but why is it that your website isn’t getting enough attention? Design is just one aspect of a good website; optimization is another. Every area of your site should focus on SEO optimization, from photos to content and voice searching. Things like duplicate content, outdated content, complex navigation paths, split keywords, or limited SEO tools like meta or title tags can be holding your website back.

Lack of Knowledge

You can’t claim a lack of knowledge as the reason for poor rankings, though this is most often the culprit of an outdated digital marketing strategy. There is plenty of information available on how to increase rankings, and you need to make learning more about SEO a priority.

Failing to take advantage of search engine rankings will bury your website and business in an Internet wasteland. Don’t become obsolete. Get busy improving your SEO strategies.