Business owners want their websites to be readily available to billions of Internet users in the hopes that such attention will spur growth. After working with a digital marketing company and finding out about the process, it is normal to expect a significant increase in traffic. However, after a few weeks, you may get discouraged since nothing seems to be happening. Don’t give up and change companies or strategies. The SEO process takes time.

Knowing the Players

When it comes to search engine rankings, there is more to the story than just a great website and some carefully chosen keywords. There are a lot of factors involved in deciding who goes where.

1. The Digital Marketing Team

If you have people working on your rankings, you need to rely on their expertise for choosing keywords and other optimization strategies. Things are like they used to be when optimization first started. Simply adding a desired word or phrase into the content was the quickest way to ensure results, but time has changed the way rankings work and how consumers search for information. Now, you will find your SEO partner giving you an estimate of anywhere from six months to a year to see changes because of all the variables involved in the process.

2. The Data

Your website has a lot to do with how well you will rank and how quickly it will happen. The timeline starts with researching how well your current website has been optimized, and once finding this out, changes can be made to move the site up the list. Things like the age of the website, the design, the topics, the relevance between keywords and topics, the competition, the activity on the site, and how long the average user spends on the site have an impact on how fast you can see results from your new strategy.

3. The Digital Demands

Your efforts can be hampered by the algorithms set by the search engines, how quickly your competition can optimize and update their content, and the changes in keyword and search trends made by consumers. What may work for the first few months as a keyword may face changes later because Google has interpreted the meaning differently. All of these factors can slow down your desired results.

When working with digital marketing, the key is to have patience. Your SEO experts know what they are doing, but they can’t rush progress. Trust the process and be ready for the results.