SEO is a great way to increase your web traffic and click-through rate. There are plenty of ways to incorporate SEO on your website or blog, whether your focus is text, images, video, or audio. Here are some tips for optimizing infographics for SEO.

Choose a Keyword

After you lay out your plans for your blog entry, web page, or website and know what topic it will be covering, choose a relevant keyword. Ideally, you want it to be a word or phrase that people are likely to type into a search engine so your website or page pops up on relevant search results lists. Base your keyword on your planned content and find ways to incorporate it organically into your content, preferably more than once. Be sure to choose a keyword before actually writing any content. It’s best to build the content around the keyword rather than the other way around. This ensures your content is relevant to the keyword and nothing feels shoehorned in.

Keep an Eye on Loading Times

When you’re including many infographics or large ones on a web page, the page can load more slowly than typical due to the size of the files included. This can be frustrating for users, and on top of that, Google is capable of monitoring load time and click-through rates. Sites that take longer to load are frequently clicked away from before they finish loading, which can cause Google to assume people don’t want to see those sites and thus don’t include them in search results lists, making your SEO keywords useless.

Add Your Keyword to Your Infographic

Because infographics aren’t the same type of content as print, your keywords can’t simply be plugged into various paragraphs. Instead, you’ll need to look at other textual options on the page and within your infographic file. You can include your keyword in the infographic’s heading or caption, but if you specifically want the infographic or its relevant web page to pop up in search results, it’s better to include the relevant keyword in your site’s meta description or within the file name or alt text of the infographic itself.

Remember, you don’t always need to have your SEO keyword pop up in the body of your article or blog. It can also work as part of a file name, header, or URL, among other things. Choose whichever option makes the most sense for your content and fits the most organically.