Social networking sites have a vast array of elements you and your team can use to advertise goods and services. Check out this list of four social media elements you can utilize to attain marketing success.

1. Images

Photo-sharing platforms allow you to post a wide variety of images. You can take a multitude of pictures that are relevant to your brand. You can share images of new products or services. Some applications even allow users to click on the pictures a business shares and buy the items they clicked on right away by taking them to in-app checkout pages. Be sure to post high-quality images, ones that are 1080 pixels wide and 1350 pixels high; doing so gives viewers the chance to see every detail of whatever you are trying to sell.

2. Videos

Videos are a great way to talk about the goods you are offering consumers. Consider creating tutorial videos; if viewers witness how easy it is to use your products or how much your services can benefit them, they will be more inclined to make a purchase. You have the option of releasing edited videos or live streams. Edited videos can feature special effects while live streams let viewers communicate with you and your team in real-time. Think about procuring the services of influencers; they can develop review, unboxing, how-to, and haul videos centered around your brand.

3. Hashtags

Hashtags can draw a substantial amount of attention to your company. You can add relevant hashtags to a post, presenting social media users with the opportunity to see the post when they click on, search for, or follow a particular hashtag. You can also craft brand, event, or campaign hashtags and encourage your followers or the influencers you have hired to proliferate them so that anyone who comes across them will be directed to your business or the goods you are promoting.

4. Stories

More and more platforms are incorporating story functions. Using social media stories, your company can quickly push out promotional messages in the form of text, images, audio, or videos. Such stories present you with the opportunity to poll and quiz your audience members so that your team can gather information about the content your followers would like to see or how much they already know about a certain product or service.

In many ways, social networking sites have transformed how brands promote their offerings. Do your best to take advantage of the features these sites have.